

An Italy-based bridal hair and makeup atelier working destination weddings across Lake Como, Tuscany, the Amalfi Coast and beyond.
Samantha Pretto is an Italy-based destination bridal hair and makeup artist with more than twenty-five years' experience, working Lake Como and celebrations across Italy, Europe and beyond.
Samantha Pretto has spent more than twenty-five years in hair and makeup, starting an apprenticeship in Vicenza at eighteen, working Milan Fashion Week for Giorgio Armani, Max Mara and Laura Biagiotti, and styling television presenter Natasha Stefanenko for a Sky TV production, before choosing, in 2013, to work only on bridal beauty. Her language for the work now is deliberately restrained: not a look imposed, but a presence revealed, skin-first and personal rather than templated. She works destination weddings across Lake Como, Tuscany, the Amalfi Coast and well beyond, opening every engagement with a private design session rather than a same-day trial, and integrating bridal party, mothers and guests into one coherent presence for multi-day celebrations. Her work has been credited by name in independently published features, including a Style Me Pretty feature for a wedding at the Mandarin Oriental Lake Como, and she carries a 4.9-rated, 115-review Trustpilot profile active since 2019. No price list is published; every engagement begins as a private, personalised conversation.
25 curated photographs



The services this team offers and the areas they are known for.
Specialties
The character, mood, and vision behind the work.
Mood
Prestige Level
PlatinumMade For
Presence over performance. Natural features revealed, not replaced, built from a private design session rather than a same-day trial.
Find us and plan your journey
We got married in Italy at the beginning of July and I had the pleasure of having Samantha and her team as our hair and make up artists. Travelling from another country, I was apprehensive about choosing people to help us with our big day. I am so glad we came across Samantha who was highly recommended on facebook and wedding websites. She listened to exactly what I asked of her and I was thrilled with her work on the day. I would highly recommend Samantha to anyone looking for hair and make up. Thank you so much again!
Destination bridal hair and makeup, more than twenty-five years in the industry, working Lake Como and celebrations across Italy, Europe and beyond. Her work has been credited by name in independently published features, including a Style Me Pretty feature at the Mandarin Oriental Lake Como.
Nothing is published. Every engagement begins as a private, personalised conversation rather than a fixed rate card, opening with a design session rather than a same-day trial.
A private design session is described on her own site as integral to the process, developing the bridal look in advance rather than testing it on the day itself.
Yes. She works across Lake Como, Lake Maggiore, Tuscany, the Amalfi Coast, Rome, Puglia, Sardinia and Sicily, plus selected destinations in Greece, Spain, France, the United States and beyond.
Yes. Bridal party members, mothers and selected guests can be integrated into the same aesthetic direction, particularly for multi-day destination celebrations.
Her current site states products are chosen independently, with no sponsorships or fixed brand kit, selected according to skin, climate and context rather than a predefined list.
Yes. Earlier in her career she worked Milan Fashion Week for Giorgio Armani, Max Mara and Laura Biagiotti, and was personal hairstylist to television presenter Natasha Stefanenko for a Sky TV production.
Italy, with Lake Como as a primary destination, and travel across Italy, Europe and selected international destinations for weddings.



"Samantha Pretto is an Italy-based bridal hair and makeup artist with more than twenty-five years in the industry, working destination weddings across Lake Como, Tuscany, the Amalfi Coast and well beyond. She trained in Vicenza and Bologna from the age of eighteen, worked Milan Fashion Week for Giorgio Armani, Max Mara and Laura Biagiotti, and was personal hairstylist to television presenter Natasha Stefanenko for a Sky TV production, before moving into bridal-only work as a freelance artist in 2013. Her work has been credited by name in independently published features, including a Style Me Pretty feature for a wedding at the Mandarin Oriental Lake Como. She works with a small team, including hairstylist Gianluca, named directly by one of her brides."
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