Zita Elze

Award-Winning Floral Design, Kew

On enquiry

Film

Est. 2003

Kew, Richmond

Chelsea

Silver-Gilt Medal

Living Embroidery

Original Technique

RHS

Artist in Residence

Floral Identity

In Their Own Words

Signature StyleNaturalistic, emotionally themed floral design, including the hand-embroidered Living Embroidery technique.

Known ForInventing Living Embroidery, real flowers hand-stitched onto bridal gowns and accessories.

Ideal CoupleCouples who want their flowers to carry a specific feeling or story, from an intimate church wedding to a couture, embroidery-led celebration.

Most Requested PaletteA naturalistic white and green, built out into deeper or seasonal tones by request.

Perfect For

Made for couples who want

✓Naturalistic, theme-driven floral design
✓Hand-embroidered Living Embroidery gowns and accessories
✓Full venue transformation
✓A design process built around the couple's own story

Naturalistic & Emotive

Floral design with movement and soul, made for the day and the place.

Style

London, the UK and internationally

Coverage across London, Surrey, United Kingdom, Germany.

Reach

The Network

Featured At

Schloss Weißenstein, Pommersfelden, Germany

The Designer

Meet Zita

Zita Elze is a rare hybrid of florist, garden designer and couturier. She trained in artistic bookbinding in Paris, interior design at London's KLC School of Design, and landscape design at the Inchbald School, where a therapeutic garden for traumatised children won her the 2003 Design & Decoration Award and led directly to her first Kew shop. Six years later, a silver-gilt medal at the RHS Chelsea Flower Show introduced Living Embroidery, real flowers hand-stitched onto fabric, to British floristry for the first time.

Brazilian by birth and shaped by years in Italy, France and Germany, Zita describes her style as a blend of Brazilian fantasy, English gentleness and Japanese precision. Today the studio's creative direction has passed to her daughter Laura, who joined the family business in 2017 and now leads its floral output, carrying Zita's instinct for theme-led, emotionally specific design into a new generation of weddings.

How I Work

Every wedding begins with a conversation about the bride, the venue, the season and the feeling the day should carry, before Zita or Laura translate that into an original floral concept, hand-tied and installed by the studio team.

✓Full design and installation coverage
✓Zita, Laura and the studio team
✓Full gallery in Bespoke per commission

Zita Elze

Gallery

12 photographs

+12View Gallery

+9View all photos

Zita Elze

At a Glance

The Essentials

Starting FromOn enquiry

CoverageFull design and installation

Team SizeZita, Laura and the studio team

Based InKew, Richmond, Surrey

Travels ToLondon, the UK and internationally

TurnaroundBespoke per commission

Years Active2003

LanguagesEnglish · Portuguese

Phone+44 (0)20 8940 0040

Emailcontact@zitaelze.com

Websitezitaelze.com

Instagram@zita_elze

Facebookzitaelzeflowers

The Experience

From Consultation to Installation

The ConsultationA consultation covering your outfit, your venue, the season and the feeling the wedding should carry, before Zita or Laura translate that into an original concept.

The Wedding DayFull installation on the day, from the bridal bouquet to the last table setting, delivered by the studio team.

Installation & AftercareFor couples who want it, a hand-embroidered Living Embroidery gown, veil or accessory, real flowers stitched directly onto the fabric.

Style & Reach

Where and How I Work

Design StyleNaturalistic & Emotive · Painterly & Textural · Couture & Sculptural · Classic & Elegant

What They CreateBridal bouquets · Headpieces and veil trims · Living Embroidery gowns and accessories · Ceremony and venue installations · Reception centrepieces and tablescapes · Candelabra and branch installations · Foraged and foliage-led displays

Colour PaletteWhite & Green · Blush & Pastel · Deep Red & Jewel Tones · Seasonal Wildflower

Signature FlowersGarden roses · Delphinium · Astilbe · Sweet pea · Dahlia · Ranunculus · Foraged foliage and branches

Also OffersWedding Flowers · Event Flowers · Deliveries & Subscriptions · Lifestyle & Editorial Shoots · One-to-One Classes · Gifts & Things

Wedding SizeIntimate ceremonies · Full venue transformations

SeasonalityYear-round

DestinationsLondon · Surrey · United Kingdom · Germany · Worldwide

Published InBrides Magazine · Love My Dress · The Florist Magazine · British MODE · Condé Nast Brides

AwardsRHS Chelsea Flower Show Silver-Gilt Medal, 2009 · RHS London Floral Artist in Residence, 2018 · Condé Nast Brides Editor's Gold Design Award, 2014 & 2016 · Best Wedding Florist, Perfect Wedding Awards 2012

Sustainability

A Considered Approach

✓Seasonal and foraged foliage used where possible

Investment

The Investment

On enquiry

Typically Includes

-A consultation on your outfit, venue and season

-An original, theme-led floral concept for every wedding

-Bridal bouquets, headpieces and veil trims

-Ceremony and full venue installations

-The option of a hand-embroidered Living Embroidery gown or accessory

-Foraged and seasonal foliage where possible

-Kew, London and destination weddings across Europe

All pricing is indicative. Final investment varies by date, guest count, menu, and bespoke requirements. Contact the venue directly for a tailored proposal.

I would love to say everything comes directly from the soul. I really do not think of a recipe on how to put a design together, rather I let it happen naturally.

Zita Elze

Founder

Frequently Asked Questions

Zita Elze

The studio has worked from the same corner of Kew, Richmond, since 2003, when Zita opened her first, eponymous shop.

Naturalistic and theme-led. Rather than starting from a colour chart, Zita or Laura begin with a conversation about the feeling the wedding should carry, so designs rarely repeat from one couple to the next.

Zita's own invention: real flowers and foliage hand-stitched directly onto bridal gowns, veils and accessories. It debuted at the RHS Chelsea Flower Show in 2009 and won the Condé Nast Brides Editor's Gold Design Award twice, in 2014 and 2016.

Yes. A silver-gilt medal at the RHS Chelsea Flower Show in 2009, RHS London Floral Artist in Residence in 2018, the Condé Nast Brides Editor's Gold Design Award in 2014 and 2016, and Best Wedding Florist at the 2012 Perfect Wedding Awards.

The studio does not publish set pricing. Every wedding is quoted individually after a consultation about the outfit, venue and season.

No. The studio also offers event flowers, flower deliveries and subscriptions, lifestyle and editorial shoots, one-to-one classes and the Zita Elze Flower School.

Creative direction has passed to Zita's daughter, Laura Elze, who now leads the studio's floral output as Zita has gradually spent more time back in Brazil.

Yes. In February 2023 the studio designed Zita's own son Alvaro's wedding to Lisanne at Schloss Weißenstein, a Baroque palace in Pommersfelden, Germany.

Zita Elze · Enquire

Enquire with Zita Elze Flowers

Check availability for your wedding date

✦We use cookies

We use essential cookies to make our site work, and optional cookies to personalise content and improve your experience. By clicking Accept All, you agree to our use of cookies. · Cookie Policy