A Rome studio at Piazza Euclide that treats a wedding, aisle to sweet table, as one considered picture.
By The LWD Edit · 6 September 2026 · 5 min
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At Piazza Euclide, under the arcades of one of Rome's established addresses, Maria Luisa Rocchi has spent decades turning flowers into scenography. The studio's own word for the work is exactly that, scenografie floreali, floral scenography, and it is a more accurate description than florist for a team that has dressed church aisles, corporate galas for two thousand guests, and the windows of Chanel and Harry Winston boutiques with the same trained eye.
The bride signs the register beside a cascading floral runner
Maria Luisa Rocchi trained under two of the most respected names in international floristry, Paula Pryke in London and Peter Hess in Basel, before returning to Rome to build a studio of her own. She later co-authored a book on flowers and style, I Fiori e lo Stile, with Laura Pranzetti Lombardini, and has appeared on Italian television to talk about the craft, including a segment for Rai 2. The credentials read like a florist's florist, someone trained to teach as much as to design.
The studio's reach extends well beyond Rome. By its own account, Maria Luisa Rocchi Flowers has worked closely with wedding planners and couples travelling from Lebanon, Russia, China, the United States, France, England, Canada and the Philippines, a client list that reads like a small atlas of where a Roman wedding can draw its guests from. No single one of those weddings is independently documented here, so the claim is presented as the studio's own, not as verified fact, but it points to a working practice built around coordinating a ceremony for people who may never have set foot in the city before their wedding day.
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Two real weddings, both fully documented in the studio's own portfolio, show what that coordination looks like in practice. At Villa Aurelia, on the Janiculum hill, a June 2019 ceremony filled a domed basilica interior with white rose and stock rising from gilt urns, before the reception moved outdoors to a table dressed entirely in white and green beneath the villa's clipped hedges. At La Posta Vecchia, on the coast outside Rome, a winter dinner was anchored by a Sicilian ceramic head vase dressed in pine, berries and gilded pinecones, its severity offset by a babies-breath monogram set on a stone table nearby.
A real review, read directly off the studio's 5 Star Wedding Directory listing, corroborates the scale of that portfolio from a guest's perspective rather than the studio's own copy. Letizia Finale, writing about a wedding in Labico, a small town outside Rome, describes an arrangement she was "still dreaming about" afterward, and calls the flower designer she met on the day "the best, a very kind person." It is a small, specific, independently sourced account, closer to how a real guest actually experienced the flowers than any client list could be.
A pale blue choux pastry tower, gold leaf and sugar flowers
A more recent wedding, for a couple named Ludovica and Michele, runs through the portfolio in enough detail to read almost like a day diary. It begins inside a Roman church, its coffered ceiling gilded overhead, an aisle lined the full length in white rose and blue delphinium, agapanthus and scabiosa massed into urns on gilded pedestals either side of the altar. Two flower girls in pale blue sashes pause at the wooden doors before walking in. At the register, the bride signs beside a floral runner that cascades from the table to the floor, white rose and delphinium spilling over stone.
"Only by caring for every detail can we create the most beautiful dream of your life, your wedding."
, On Maria Luisa Rocchi Flowers
Not every image in the portfolio needs a name attached to earn its place. A Roman basilica appears elsewhere in the archive with no venue credited at all, its coffered ceiling painted floor to apex, its aisle laid the full length in white rose and blue delphinium before a single guest has taken a seat. A second frame catches the couple mid-ceremony, seated at the altar, the bride's veil pooling across the floor behind her chair. These are the images a studio keeps not to advertise a venue but to show what patience and repetition, wedding after wedding in the same city's churches, actually produce.
The altar and a dressed kneeling bench, a Rome basilica
Flower girls hold posies of white rose
The reception, for Ludovica and Michele, carried the ceremony's palette outdoors, to a garden pool dressed at golden hour: a long table run the length of the water's edge in peach and apricot rose, delphinium and scabiosa, tall taper candles rising from crystal holders between the arrangements. An aerial view of the same garden shows the full scale of it, round tables radiating out under olive and palm, a second long table shaded by matching umbrellas at the pool's far end, every surface carrying the same considered palette rather than a single showpiece competing for attention.
An aerial view of the garden reception beside the pool
The sweet table, in the same wedding, moved into pastel rather than the ceremony's blue and white: a pale blue choux pastry tower finished in gold leaf and sugar flowers, and, alongside it, a teal velvet box filled with delphinium, peach garden rose and white waxflower, set among glass jars of confetti. It is a detail easy to overlook next to the ceremony's grander gestures, but it is also where the studio's range shows most clearly, from a gilded basilica urn to a hand-finished dessert display, without either register feeling like the work of a different team.
That range is, in part, what the studio's corporate and luxury client list suggests too. Maria Luisa Rocchi Flowers describes having worked for Hewlett Packard, Gartner, Ferrari, Mercedes, BMW and Bayer, among other multinational names, and for the Susan G. Komen and Anlaids associations, work at a scale, by the studio's own account, of up to two thousand guests at a single event. It has also styled floral installations for luxury boutiques in Rome, including Pomellato, Harry Winston, Chanel, Moreschi and Brunello Cucinelli, and, more recently, a Balmain dinner hosted by creative director Olivier Rousteing at Palazzo Sacchetti.
The studio's own material also names it exclusive florist at the Coffee House of Palazzo Colonna, one of Rome's grandest private palaces, still owned and run by the Colonna family and open in part to the public. Whether the description is a formal appointment or a long-standing working relationship, it places Maria Luisa Rocchi Flowers among a small circle of Roman florists trusted with spaces where the flowers have to hold their own against several centuries of frescoed ceiling and gilt.
Maria Luisa Rocchi at work on a bridal bouquet, her Rome studio
Weddings are only one part of what the studio offers. Its own service list runs from Wedding Flowers and Event Flowers to Deliveries and Subscriptions, Lifestyle and Editorial Shoots, and Gifts and Things, sold through the Piazza Euclide shop and its e-commerce site, an unusually wide span for a single studio to hold together without it reading as a business trying to be everything to everyone. For a couple, the breadth is more reassurance than distraction: a wedding is designed by the same team that keeps Rome's boutiques and dinner tables in flowers on an ordinary Tuesday.
None of it would matter without the shop itself, tucked under the arcades at 43 Piazza Euclide, in the Parioli district. It is, by the studio's own description, a space where flowers with their colours and scents sit alongside Italian and international design objects, immersing a client in something closer to a considered interior than a conventional flower counter. It is also where a couple planning a wedding first meets Maria Luisa Rocchi and her team, the same trained eye that studied under Paula Pryke and Peter Hess now turned toward their own ceremony.
A bridal bouquet of lilac and blush rose
Bouquets get their own attention too. Alongside full ceremony and reception installations, the studio photographs its bridal bouquets on their own, a hand-tied arrangement of blush and lilac rose styled almost like a fashion plate rather than a wedding-day candid. It is a smaller, quieter part of the portfolio next to a basilica aisle or a poolside table, but it is where the single most personal object of the day, the one a bride actually carries down the aisle, gets designed with the same attention as everything around it.
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A Sicilian ceramic vase dressed in winter greenery, La Posta Vecchia
A row of bud vases in pastel wildflowers, cocktail hour
A church aisle in blue and white, a poolside table in apricot and peach, a sweet table finished in pale blue and gold: across real, documented weddings, the constant is not a single palette but a single instinct, to treat every surface of a wedding, ceremony, reception and sweet table alike, as part of one considered picture. For a couple marrying in Rome, at a private villa or a grand basilica, and for those arriving from further afield in the countries the studio's own account describes, that instinct, built over decades and tested at a genuinely wide corporate and international scale, is exactly what a wedding's flowers are for. Enquire directly with Maria Luisa Rocchi Flowers on the Luxury Wedding Directory to check availability for your wedding in Rome.
Frequently Asked Questions
Where is Maria Luisa Rocchi Flowers based?+
The studio and its shop are at Piazza Euclide, 43, in Rome's Parioli district. The team works across Rome and, by its own account, on destination weddings further afield.
Does the studio work on destination weddings?+
Yes, by its own account. The studio's wedding page describes working closely with wedding planners and couples travelling from Lebanon, Russia, China, the United States, France, England, Canada and the Philippines.
Is there a minimum spend?+
No fixed minimum is published. Every wedding is scoped individually after a first consultation at the studio.
Who trained Maria Luisa Rocchi?+
She trained under Paula Pryke in London and Peter Hess in Basel, and later co-authored the book I Fiori e lo Stile with Laura Pranzetti Lombardini.
Has the studio worked with corporate or luxury clients?+
By its own account, yes: multinational companies including Ferrari, Hewlett Packard and Mercedes, luxury boutiques including Pomellato, Harry Winston and Chanel, and a Balmain dinner for Olivier Rousteing at Palazzo Sacchetti.
Credits
Florist
Maria Luisa Rocchi Flowers
Founder
Maria Luisa Rocchi
Based
Rome, Piazza Euclide
Instagram
@marialuisarocchiflowers
Written by
The LWD Edit
The editorial team at Luxury Wedding Directory, profiling the world's finest wedding venues and creatives.
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